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Nokia man to keynote at MidemNet tomorrow
By CMU Editorial | Published on Friday 16 January 2009
Nokia’s Exec VP Entertainment & Communities Tero Ojanpera will give a keynote speech at the digital bit of Midem in Cannes tomorrow, and is expected to big up his company’s slightly flawed DRM-heavy Comes With Music service, suggesting the innovative new business model is an example of how the technology sector can help the music industry find new ways to engage consumers and make money.
Ojanpera will compare his message with the big speech of Midem 2008 where U2 manager Paul McGuinness hit out at the internet service providers for not doing enough to combat illegal file sharing. The Nokia man is reportedly to show how the tech sector can be the good guys, and may possibly suggest the music industry should be doing more to support those good guys.
The Nokia VP told Billboard: “I shall be addressing some of the issues Paul McGuinness raised last year, such as how to make sure rights holders get paid, as well as how to buy and share music legally with friend. We’ve already paid [for the content], so customers can share the music freely. That approach will help monetize music, encourage the creation of new services, and have an impact on the way consumers can enjoy music”.
MidemNet takes place this weekend, while Midem proper kicks off on Sunday.
