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Business News Digital
Nokia Music rebrands
By Chris Cooke | Published on Friday 22 November 2013
Nokia Music, the most recent music service from the one time king of mobile, has rebranded as Nokia MixRadio.
The revamp puts more of the focus on the personalised radio element of the service, and may well be part of a shift to make the set up more like Pandora and less like Spotify, the former model being cheaper to run in terms of licensing fees paid to the music companies. Though the fully on-demand element is still there.
Limited to date to Nokia devices, Nokia Music has been pushed most heavily in those markets where the bigger players in North America and Europe have less of a presence. Free to use, a premium option allows more song skips and offline listening, plus an MP3 store is integrated with the streaming experience.
