Brands & Merch

One Direction launch anti-bullying nail polish

By | Published on Thursday 13 June 2013

One Direction

Ever wondered what colour would best represent your favourite One Direction boy? Well, clearly Zayn is lime green, Liam navy blue, Niall purple, Louis orange and Harry just a basic blue. And we now know this for certain, because the boyband have launched a nail varnish range with Office Depot in the US. So, how about a bit of Harry blue on those nails then?

Unfortunately – given that a boyband launching their own nail varnish range is ripe for mockery – this is all in a good cause, as the colourful nail paint is being launched as part of an Office Depot campaign against bullying in American schools. 1D notebooks, pens and stickers are also being distributed as part of the campaign. Quite how all that stops bullying isn’t clear, but it’s an admirable message all the same.

Speaking for the group, Horan said: “We’re really excited to partner with Office Depot and help spread the anti-bullying message with our fans and students in schools across America. And you know we’re not long out of school ourselves so we can relate. It’s a problem that’s fresh in our minds and we’re eager to raise awareness on this subject. We hope the [accompanying video] will help raise awareness, especially since it will be played at our concerts across America”.