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Brands & Merch
One Direction post ad for perfume
By Chris Cooke | Published on Tuesday 27 August 2013
I’m not sure One Direction are taking the launch of their very own perfume Our Moment seriously.
It’s as if they find the now compulsory practice of teen-boy-popstars selling overpriced smelly liquids to gullible fans as ridiculous as the rest of us. Though, when you release songs with no long-term appeal, maximising short-term cash-in is seriously important.
Anyway, 1D’s smell is now available, and they’ve release a silly little advert for it soundtracked by their ‘X-Factor’ mate Diana Vickers singing a song from ‘The Sound Of Music’. Good times.