Business News Deals Digital Live Business

P2P ticket selling platform The Physical Network combines with We Represent, becomes StreetTeam

By | Published on Wednesday 13 April 2016

Peer-to-peer ticket selling platforms The Physical Network and We Represent have come together under a new brand, StreetTeam, which offers, says the combined operation, the “world’s leading peer-to-peer sales software for live entertainment”.

By peer-to-peer ticketing selling, we mean getting fans of live events, and especially festivals, to sell tickets via their social networks to friends, getting themselves rewards for their trouble.

The people behind StreetTream reckon that: “By mobilising influential fans it becomes possible to reach audiences with trusted peer-to-peer recommendations rather than advertising – in both online and offline social settings such as WhatsApp, parties, work, university – which are unreachable through traditional and digital marketing channels”.

The combination of The Physical Network and We Represent brings together the respective founders of the two companies, brothers Callum and Liam Negus Fancey, and James Beaumont and James Ponnusamy.

Callum Negus Fancey is CEO of the combined business, and he says: “The events market is becoming increasingly competitive and as a result, promoters are looking for new and improved ways to find new customers and retain the ones they have. Research shows that building relationships with your top fans and getting them to promote your brand to their friends is a great way to reach new audiences and build brand loyalty”.

He goes on: “When I was a promoter, I found peer-to-peer marketing an amazing channel to sell tickets to my events but it was so manual and resource-heavy, our software now makes it quick and easy to do”.