Business News

Panasonic confirms Technics turntables are no more

By | Published on Friday 19 November 2010

Panasonic has confirmed recent rumours that it has ceased production of its Technics-branded analogue turntables. That the popular turntable range was for the axe has been mooted before, but the rumours returned late last month.

A spokeswoman for the consumer electronics firm told CMU: “[We can confirm that we] ceased the production of the Technics-branded analogue turntables this autumn. After more than 35 years as a leading manufacturer of analogue turntables, Panasonic has regretfully taken the decision to leave this market. However, we will continue to sell headphones under the Technics brand”.

She continued: “We are sure that retailers and consumers will understand that our product range has to reflect the accelerating transformation of the entire audio market from analogue to digital. In addition, the number of component suppliers serving the analogue market has dwindled in recent years and we brought forward the decision to leave the market rather than risk being unable to fulfil future orders because of a lack of parts”.

She concluded: “Panasonic employees who have been working on the analogue turntable range have been redeployed elsewhere within the company – many of them continuing to work in Panasonic’s Audio Video Business Unit”.