Artist News Releases

Paul McCartney launches anti-bullying campaign with new single

By | Published on Tuesday 18 December 2018

Paul McCartney & Emma Stone

Paul McCartney has used the latest single from his ‘Egypt Station’ album, ‘Who Cares’, to launch an anti-bullying campaign. It arrives with a new video starring Emma Stone to highlight the issues raised in the song.

“My hope is that if there are kids being bullied – and there are – maybe by listening to this song and watching this video, they might just think it’s not as bad”, says McCartney. “That it’s the kind of thing you can just stand up to and laugh off and get through”.

I’m not sure how many young people are going to be comforted knowing that McCartney has their back, but his heart’s in the right place, I suppose.

The video and #WhoCaresIDo campaign have been created in partnership with the Creative Visions charity. Founder of the organisation, Kathy Eldon, says: “Millions of people around the world feel silenced, subjugated – bullied – and believe that no one cares. Our intention with this campaign is to put the power of the song to work and inspire us to show up and care – and let others know that we do care”.

The video is available exclusively on Apple Music until later today. Watch it here.