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Peermusic form artist development studio with Hoffman
By CMU Editorial | Published on Wednesday 27 January 2010
Music publisher Peermusic and songwriter and producer Peter Hoffman, who is behind the German pop rock phenomenon that is Tokio Hotel, have joined together to launch a new production house to be called Hopla Reloaded.
The new operation will sign up new talent – some of it recruited via Peermusic’s existing A&R network – and then develop that talent in a bid to create albums that can be shopped to record companies, and possibly other business opportunities in the live or merchandising space.
Peermusic Group chief Ralph Peer told reporters: “With this joint venture with Peter Hoffmann, we will be able to harness new means of discovering and establishing new talents. We will be grooming and advising them with all the experience that Peermusic has to offer”.