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Pharrell Williams named Men’s Creative Director at Louis Vuitton

By | Published on Thursday 16 February 2023

Pharrell Williams

Fashion brand Louis Vuitton has announced Pharrell Williams as its new Men’s Creative Director.

“I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008, as our new Men’s Creative Director”, says CEO Pietro Beccari. “His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter”.

As noted there, Williams has worked with Louis Vuitton before, on collections of eyewear and jewellery. But if you’re still thinking that this is just one of those nonsense celebrity job titles with no actual work involved, the company has also revealed that it will be unveiling Williams’ debut collection at Men’s Fashion Week in Paris this June.

That doesn’t necessarily mean that your assumptions are incorrect, of course. Though Williams has actually done things in fashion quite a lot in the past. As well as working with Louis Vuitton, he’s collaborated with Adidas and launched his own brands Billionaire Boys Club and Bionic Yarn.

The role of Men’s Creative Director at Louis Vuitton has been vacant since 2021, after Williams’ predecessor Virgil Abloh died of cancer.