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Business News Digital
PingTune gains £1 million in funding
By Andy Malt | Published on Thursday 5 December 2013
London-based startup PingTune has received £1 million in seed funding to develop its iPhone-based music messaging app.
The app allows users to quickly find songs they like – sourced from platforms such as YouTube and SoundCloud – and send them to friends who also use the service. It’s not the only app of its type, but the team behind it hopes that this will be the one to really gain traction.
CEO Henry Firth told TechCrunch: “We saw that people were sharing music on social networks, but it can be clunky. Copying links between windows is hard work on a mobile phone. We wanted to make that process easier… so we built PingTune”.
Of course, while there can be frustrations in the process of tipping music via more generic social networks or email, distributing your tips that way at least means you can reach most of your friends in one go.
The challenge for a new service like PingTune will always be gaining enough users, who want to recommend and receive recommends from others, to make using the thing worthwhile for anyone. Though perhaps with other more general messaging apps like Snapchat being in vogue, now is the time to quickly sign up enough people for this kind of service.
Whether or not it pays off remains to be seen, but here’s a nice video:
