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Business News Marketing & PR
Pivotal PR exec becomes partner in Viaduct agency
By Chris Cooke | Published on Tuesday 30 July 2013
The founder of radio promotions agency Viaduct, James Pegrum, has announced a new partnership with Russell Churcher, who previously worked for Pivotal PR. The two plugging execs will now co-run the Viaduct company, offering national and regional radio promotion services to artists and labels.
Confirming the new alliance, Churcher told CMU: “I am very pleased and excited that this opportunity to join forces with Peggers has come about. After eight happy years at Pivotal, the timing of this new chapter feels pretty impeccable”.
While Pegrum added: “I’m really happy to be able to welcome Russell into the Viaduct fold. I have known him for a number of years now and I’m very much looking forward to working with someone with so much experience and enthusiasm for radio”.
As the new partnership begins, Viaduct’s roster includes Tricky, When Saints Go Machine, Public Service Broadcasting, Filthy Boy, Sykur, Ultraista, Satellites, Black Onassis, Rozi Plain and This Is The Kit.
