Planet Rock launches premium subscription service

By | Published on Wednesday 13 June 2012

Planet Rock

Digital rock station Planet Rock is launching a new premium content service that will offer listeners extra audio and video content, including special shows and sessions, for £4.99 a month. Members of the Planet Rock VIP club will also have access to offers and competitions, and be given a chance to influence the station’s playlist.

The digital radio firm is being pretty upfront that the VIP club initiative is a bid to develop new revenue streams for the station beyond traditional on-air advertising and sponsorship. Station boss Malcolm Bluemel told CMU: “The world is changing and Planet Rock has to change with it. We are asking our family of listeners to help us make that change and secure the future of their favourite radio station”.