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And Finally Artist News Business News Media
Pop stars signed up for Capital Radio ad campaign
By Chris Cooke | Published on Monday 10 July 2023
Global has signed up a stack of pop stars to appear in a new marketing campaign for its Capital Radio brand. And why the hell not? Who doesn’t love some pop stars? No one, that’s who.
Among those taking part are Ed Sheeran, Dua Lipa, Jonas Brothers, Stormzy, Niall Horan, Anne-Marie, Tom Grennan, Raye, ArrDee, Leigh-Anne Pinnock and Adam Lambert.
They all feature in ads that will pop up on both TV and social media over the next month. So, don’t say you haven’t been warned. There’ll be a big outdoor advertising campaign as well, which will be pretty damn expansive, presumably, given another bit of the Global company owns a big old network of billboard advertising sites.
The new ads have been produced by the media firm’s in-house team, as boss man Ashley Tabor notes. “I’m so proud of the teams at Global for producing this brilliant ‘Play Capital’ advertising campaign in-house, our first made entirely by Globallers”, says he.
“The energy and passion for the brand shines through and truly celebrates Capital and its unique ability to connect fans to the artists they love”. Yeah, maybe. But, I mean, Globallers?
“Love Music? Love Capital! Ed Sheeran more than lands the message that the hottest hit music really does live on Capital”, reckons Global’s MD Of Brand Marketing Simon Barnabas, who seems to be playing favourites in terms of the pop stars involved in the campaign. What about Adam?
“We are ecstatic with the outcome of everyone at Global’s hard work in producing this attention-grabbing campaign”, he goes on. “The whole strategy perfectly portrays the energy and passion of the brand and captures the incredible connection between listeners, fans and superstar artists – be that through radio, digital or at our huge stadium events”.
