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PPL aims to get better tracking with Soundmouse
By CMU Editorial | Published on Friday 4 March 2011
Recording rights collecting society PPL yesterday announced a partnership with a company called Soundmouse, who monitor music being played on TV and radio.
The deal means the rights body will be able to monitor how reliable the airplay data provided by different broadcasters is, and to identify any slackness. The aim, of course, being to more accurately track what music is played so to more accurately pay out royalties to labels and recording artists based on how often their tunes get aired.
Mark Vermaat, Head of Business Development at Soundmouse, told CMU: “Our audio recognition system is the result of a significant period of investment in research and development within Soundmouse, focussing the brightest minds of our mathematicians and engineers on the complex challenges of automated music reporting. We are very pleased to be working with PPL and its members to bring to the industry a new level of accuracy and efficiency in music reporting which will see very real benefits to rights owners”.
Meanwhile, PPL’s Tim Silver added: “We looked at a number of companies operating in this field of broadcast music recognition but Soundmouse were clear leaders. The world of music licensing becomes increasingly complex and demanding, and it is critical that we meet the expectations of our membership who rightly look to us to provide them with the highest levels of information and reporting. At the same time, the addition of Soundmouse will assist us enormously with broadcasters as it will give us and them greater transparency moving forward as usage of music increases”.
