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Digital
PRS to use Soundmouse for airplay monitoring
By CMU Editorial | Published on Friday 10 June 2011
PRS yesterday followed the lead of fellow collecting society PPL and announced it was hiring the services of Soundmouse, experts in music recognition technology, to help it more accurately monitor music being played on British radio. PRS For Music will start using Soundmouse’s ‘fingerprint’ technology as part of its airplay monitoring operations in October.
Confirming the new deal with Soundmouse, PRS’s Keith Hill told CMU: “Offering the highest levels of service to our members is paramount and it is critical we receive the best information and reporting to achieve this. After extensive research into music recognition technology we selected Soundmouse as they were the clear leaders in their field. The new technology will increase accuracy of distributions to members and further enhance the efficiency of royalty payments”.
Soundmouse’s Mark Vermaat added: “Our mathematicians have succeeded in delivering a significant leap forward in targeting the unique demands of music reporting, one of the hardest challenges for automated monitoring. We are therefore delighted to be working with PRS for Music and its members to provide our music monitoring services to benefit rights owners”.
