Brands & Merch

Psy goes nuts for pistachios

By | Published on Thursday 31 January 2013


After gaining over a billion views for one video on YouTube in just six months, it must be hard to know what to do next. Go nuts or sell nuts? Those are basically the only two choices. The only two in the world. Psy has gone with selling nuts, so well done to him. He’ll star in an advert for Wonderful Pistachios, which is due to premiere during the Super Bowl on Sunday.

Announcing the hook-up, Psy, who will wear a green suit in the advert, said: “The Wonderful Pistachios brand is fun, just like me. Also, I love pistachios and I look good in green”.

It seems like a perfect combination, yes. But has Psy got across just how perfect it is? No, he has not. Typical, you just can’t rely on these celebs. Luckily, Marc Seguin, VP of Marketing at Wonderful Pistachios owners Paramount Farms, was on hand. He blurted: “The Super Bowl is the most widely watched sporting event of the year, ‘Gangnam Style’ is the most-watched YouTube video, and Wonderful Pistachios is the top-selling snack nut item on the market. It’s a powerhouse combination”.

Yes, it’s almost too perfect. They were all clearly made for each other. But what will happen in the advert? “They will see Psy as they know him, with his personality and great moves”, Seguin told ABC. “They will see the same ‘Gangnam Style’ action that has swept the nation. They will see him opening pistachios the way only he could”.

Like a horse?