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Business News Digital Media
Qobuz partners with Soho Radio
By Chris Cooke | Published on Thursday 3 August 2023
High quality audio digital music platform Qobuz has announced a new creative partnership with London-based Soho Radio.
The collaboration aims, we are told, to “redefine the way music enthusiasts connect with emerging artists and grow the following of both brands through a series of on-air shows, live sessions, exclusive mixes and specially curated playlists”.
Qobuz will have a presence on James Endeacott’s daily morning show on Soho Radio, which is called ‘Morning Glory’, plus the two companies will together record twelve live sessions over the next six months. Content from those sessions will made available via both the radio station and the streaming service.
“Soho Radio’s audience is a perfect fit for Qobuz, and vice-versa”, says Qobuz MD Dan Mackta. “I got a great response when I guested on ‘Morning Glory’ earlier this year, and working with James and the team is always fun and exciting”.
Soho Radio Station Manager Rachael Bird adds: “We are THRILLED to partner with Qobuz – as pure music lovers and enthusiasts ourselves, this is a tailor-made fit to join forces and create some really unique content for our listeners. We can’t wait to get going!”
