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Media
Rajar round up – Oct 2009
By CMU Editorial | Published on Thursday 29 October 2009
It’s RAJAR day, people. Which means the latest set of radio listening figures are out. Woo. And the big news this time round is that Terry Wogan has widened his lead over Chris Moyles, which is only news because Radio 1’s flagship ego made such a big deal about his audience size getting ever closer to Wogan after recent RAJAR releases.
Wogan lost 174,000 listeners over the summer quarter compared to the previous three months, but Moyles saw his audience slide by 700,000 listeners, meaning Wogan has a pretty safe lead on his BBC colleague, 7.75 million to 7.04 million. Of course all of that is probably irrelevant, because Moyles has his heart set on beating the Radio 2 breakfast slot once Wogan retires and Chris Evans takes over on the nation’s biggest radio show. I secretly hope Evans will further the lead. I’m not sure why I care, but that’s what I hope.
It was a good quarter for Radio 2 in general, which had seen its audience share drop to a three year low in the previous RAJAR report. It is still the nation’s biggest radio station in terms of weekly reach. Radio 1’s audience was down quarter on quarter, but up year on year.
In the commercial radio sector, all eyes are on London, as usual. There Global Radio’s two main London stations – Capital and Heart – swapped places, so that Heart is second biggest, after Bauer Media’s Magic (though, confusingly, Capital was in lead in terms of audience share, while Heart have the biggest breakfast show).
Elsewhere, Global’s talk station LBC’s overall figures were up significantly – 15.2% quarter on quarter, 40.2% year on year – while Bauer’s Kiss 100 saw its listening figures fall from the previous quarter, but they were still up compared to the same quarter last year – and it is now London’s fourth biggest commercial station. Xfm’s weekly audience of 546,000 was down every so slightly on the previous quarter, but was still up 17.9% year on year, which is nice.
