Business News Deals Labels & Publishers

RedOne announces Cash Money imprint

By | Published on Monday 6 August 2012

Cash Money Records

RedOne has announced a new alliance between his Universal imprint 2101 Records, and the mega-major’s Cash Money Records unit. The new venture will be called Cash Money-2101 Records, and already has two artists on its roster: pop act TalkBack and Swedish-Congolese singer songwriter Mohombi.

Says RedOne, real name Nadir Khayat: “I have always been impressed with the way Slim and Baby [Cash Money founders Ronald Williams and Bryan Williams respectively] do business. Their determination to build their artists’ careers from the ground to superstardom, shows their sheer commitment. I have strived to work with the best in the industry throughout my career and this opportunity to partner my 2101 label with Cash Money on these projects is one such example. Together, we’ll be able to continue to help build global stars and make hit music that we hope fans around the world will enjoy”.

Slim added: “We consider Cash Money a family, and RedOne fits right in. He is a world-class producer, songwriter, musician and now record executive who just adds to what we have built here, and look forward to expanding in the years ahead”.