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Reservoir invests in Outdustry

By | Published on Friday 23 July 2021


Reservoir has announced that it is expanding its partnership with – and investing in – Outdustry, the agency best known for representing music rights and music companies in the Chinese market.

In more recent years Outdustry has also been helping global music companies navigate the Indian market and – with Reservoir investing as a minority partner – the plan is to now expand into other emerging markets too. The two companies have also formed a joint venture to sign and develop Chinese artists and songwriters, and acquire local music catalogues.

Outdustry already has a sub-publishing deal with Reservoir within China which, they say, has resulted in “triple-digit percentage increases in collections from the territory” for the Reservoir songs catalogue.

For its part, Reservoir says that its investment in Outdustry “underscores its belief in the growth potential of these territories and augments its 2020 entrance into emerging markets via a joint venture with leading Middle East and North Africa music publisher PopArabia“.

Says Reservoir CEO Golnar Khosrowshahi: “We are confident that expanding our partnership with Outdustry will build on our incredible success together to date and deepen our presence in emerging markets”.

Meanwhile the firm’s EVP of International & Emerging Markets Hussain ‘Spek’ Yoosuf – who is also the founder of PopArabia – adds: “Outdustry joins PopArabia as one of our trusted partners on the ground in these emerging markets, expanding our footprint ahead of what is projected to be exponential growth”.

From the Outdustry side, CEO Ed Peto says: “At Outdustry we have always prided ourselves on our independence, our artist-first approach, and our belief in a better music industry no matter where we are in the world. Reservoir has exemplified all these things for over a decade, making this partnership a perfect alignment, while allowing Outdustry to take the next steps on our ambitious journey”.