Artist News Awards

Robbie Williams to receive BRITs Icon Award, which apparently remains a thing

By | Published on Wednesday 5 October 2016

Robbie Williams

By extraordinary coincidence, Robbie Williams will receive the BRITs Icon Award just as his new album, ‘Heavy Entertainment Show’, comes out. Extraordinary timing. He will be presented the trophy on 7 Nov, three days after the new record comes out.

The BRITs Icon Award was made up for reasons never quite clear and given its own event separate from the main BRITs ceremony three years ago. The first winner was Elton John, who also happened to have a new album coming out at the time.

After that, it never happened again, presumably because no one could think of a bigger icon than Elton John. But then David Bowie died in January, and the prize was rolled out for a once more so as to have something to give him posthumously. Now on something of a roll, the Icon Award will be brought out for a second time in 2016 to recognise all the great stuff Robbie Williams has done for the world.

“Robbie is our most successful ever BRIT Award winner – with a remarkable seventeen BRIT Awards to date”, says BPI and BRIT Awards boss Geoff Taylor. “His enduring appeal and his exceptional track record of hit singles and albums give him a special place at the very heart of British popular music. His songs have become part of the fabric of our modern culture, while his renowned live performances have forged a unique bond with the public at home and fans around the world. He is one of our greatest ambassadors and we are proud to recognise his exceptional talents with our highest accolade – a BRITs Icon Award”.

This time it’ll all be done properly too, with a 90 minute show at The Troxy in London on 7 Nov to be broadcast on ITV in December. And you can’t put a price on broadcast rights. Well, you can. And they have. They’ve also put a price on tickets, which will go on sale on Monday for £100 if you want a seat, or £85 if you’re cool standing.

“It’s a real honour for me to be given this award and I can’t want to play songs from my new album, and from my catalogue, at the Troxy on 7 Nov”, says Williams. “The BRIT Awards are very special to me, and I’m humbled to be receiving the eighteenth of my career next month”.

Yes, let’s not forget the real reason for all this, the mighty BRITs Icon Award. That and the cheque some coffee brand is writing in order to be named the sponsor of the whole thing. Oh, and promoting Robbie’s new album, of course. Speaking of which, here’s the video for new single ‘Party Like A Russian’: