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Robomagic allies with Nile Rodgers festival

By | Published on Tuesday 28 July 2015

Robomagic Live

Robomagic, the new business of former AEG Live UK man Rob Hallett, just in case you’re not keeping notes of everything we tell you, has announced an alliance with that there Nile Rodgers, which will see the London-based music firm promote the Chic man’s new US-based festival, the Freak Out Let’s Dance Festival, or the FreakOut! Festival if you’re short on time, or the FOLD Festival if you’re now even shorter on time on account of this being a very long sentence.

Beck, Duran Duran, Pharrell Williams, Keith Urban, Chuck D, Paloma Faith and Q-Tip are among the acts set to play the new event next month, which Rodgers himself has been busy booking. He also plans to get some of those artists into a nearby studio to record some exclusive sessions that could be released under the FOLD banner.

Confirming that his company was now on board to help deliver this new event, Hallett told reporters yesterday: “I’ve known Nile for 30 years and it’s an honour and privilege that he’s reached out. It’s such a brilliant idea and has huge potential with Nile using his incredible contacts and reputation to bring in the biggest stars. Once established as a festival, it could very easily transfer to become a tour, an album or even a festival in the UK and in other territories – we have big ambitions”.