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Sacha Lord becomes Chair of Night Time Industries Association

By | Published on Monday 30 May 2022

Sacha Lord

The Night Time Industries Association has appointed Parklife and The Warehouse Project co-founder Sacha Lord as the chair of its board of directors.

Lord – who is also the Night Time Economy Advisor for Greater Manchester – was very vocal regarding the challenges faced by live entertainment and other night-time businesses during the COVID lockdowns, and was generally very much allied with the NTIA its various campaigns regarding lockdown restrictions and the need for more government support for the sector.

Confirming his new role at the NTIA, Lord says: “The Night Time Industries Association is a critical player in the sector, and has been a key voice in representing operators, not just in London but nationally across the UK”.

“I am honoured to be joining as Chair at this pivotal time in the sector’s recovery”, he goes on. “There is still so much work to be done to help operators through these difficult times, and I wholly support the NTIA in their efforts to create better working practices for those in the industry, achieve greater funding for businesses nationwide, and develop vital initiatives to ensure everyone working within, or using the night time economy, gets home safely”.

NTIA CEO Michael Kill adds: “I have been lucky enough to have worked very closely with Sacha over the last three years, and alongside welcoming him as the Chair of the board of directors at the Night Time Industries Association, would like to personally thank him on behalf of the industry for his exceptional work and support during the crisis”.

“As a leading figurehead within our industry, we are looking forward to harnessing his passion and drive in establishing a stronger voice for the sector”, he continues, “adding another dimension to the public and political agenda to drive home positive change, and support an extremely ambitious strategy for the sector in the future. The unanimous appointment by the board is testament to the tireless work that he has put into representing this industry”.