Sainsburys set to launch download store

By | Published on Thursday 11 November 2010

Sainsburys looks set to follow competitor Tesco into the download domain, adding digital music and movies to their online operation by the end of the year, with ebooks to follow next year.

The news follows another Tesco copycat move by Sainsburys earlier this week which saw the supermarket chain launch a separate website for entertainment-based products. Though currently the new site – – only sells physical product by mail-order.

Commenting on his new entertainment-product-focused website, Sainsbury’s entertainment chap Richard Crampton told reporters earlier this week: “Online enables us to offer much more than we can in-store. The new site will join seamlessly with our existing non-food online offer so customers can browse and discover their favourite music, films, books and games easily”.