Business News Retail

Sainsbury’s stores now stocking vinyl

By | Published on Monday 21 March 2016


When I say “vinyl”, you say “revival”. Vinyl! (Revival!) Vinyl! (Revival!) That was fun, wasn’t it? And it wasn’t for nothing either. The vinyl revival is real, people. And it’s happening in Sainsbury’s.

Tesco having decided that vinyl was a product of interest to its demographic last year, rival supermarket chain Sainsbury’s is now following suit. From today, 171 Sainsbury’s stores in the UK will begin stocking selected vinyl titles by the likes of Adele, The Beatles and Amy Winehouse.

The retailer’s Head Of Music & Books Pete Selby told Music Week: “We don’t see this as a novelty gifting fad but a complementary part of our existing music offer with a long term future in our stores. Vinyl is definitely experiencing a revival with demand growing stronger year on year. It is our aim to make the vinyl experience easy and pleasurable for our customers who are ready to re-engage with a format that resonates with them on an emotional level”.

Yeah, sure. Of course, some Sainsbury’s customers might not actually own a turntable. Not to worry, the supermarket will also be selling £80 Crossley Cruisers in store. A turntable of which What Hi-Fi? said: “The tinny sound quality is hardly worth paying the sub-£100 price. More worryingly, though, the Cruiser will wear your records down faster than a typical turntable, due to an unusually high tracking weight on the cartridge”.

So, good to see a world of warm, high quality audio is being opened up to the wider public.