Artist News Awards

Sam Fender wins BRITs Critics’ Choice

By | Published on Friday 7 December 2018

Sam Fender

So, take note, Sam Fender is the man all the critics think is going to be the absolute biggest thing in 2019. I wouldn’t want to place too much pressure on him so early in his career, but I am absolutely confident that he will sell 600 million albums (or the streaming equivalent, whatever that means) before next Christmas.

Fender beat Mahalia and Lewis Capaldi to win the new talent championing BRITs Critics Choice prize, after they failed to draw enough critical support. Sadly, they are both now banned from releasing or even making any music ever again. Them’s the breaks. I assume.

“I am truly humbled to win the BRITs Critics’ Choice award”, breaths Fender heavily. “Being nominated was crazy enough, never mind winning it”.

“I’m so grateful to everyone back home for believing, and to my band and team for all their hard work”, he continues. “We’ve played literally hundreds of shows this year, and we’re going to go even harder in 2019. Most importantly, a big shout to my fans. I’ve met a lot of you over the last few years and it’s truly an honour to get up and play night after night to such a wonderful bunch of people. To everyone who’s taken a punt on me so far, thank you. Here’s to next year!”

BRITs Chair and Sony Music UK boss Jason Illey adds: “Many congratulations to Sam Fender on winning the BRITs Critics’ Choice Award. He is an exceptional young artist, with a bright future ahead of him. This award has shone a spotlight on some of the most successful new acts for more than a decade, who between them have sold more than 90 million records, from Adele to Sam Smith, Florence And The Machine to Rag N Bone Man. I wish Sam the very best and that he enjoys the same success as many of the previous winners have before him”.

Wow, the other winners have only sold 90 million albums between them? Well, move out of the way, guys. Adele who? Sam’s in town.

Here’s the future most successful artist of the 21st century performing his song ‘Dead Boys’ at that Abbey Road Studios: