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Sam Smith to do live ad for Google Play

By | Published on Tuesday 27 May 2014

Sam Smith

The Google Play download and streaming platform is teaming up with Channel 4 and that Sam Smith blokey for a live advert. Yes, live. Who’d of thought it possible? Me.

Anyway, the first time a live musical performance has been aired as an advert in the UK, apparently, Smith will perform a song from his sold out show at London’s Roundhouse for the cameras during an ad break in the ‘Alan Carr: Chatty Man’ show this Friday. The live performance will then be available for streaming funtimes on Google Play UK shortly afterwards.

Says Google UK’s Stephen Rosenthal: “Through Google Play Music, we’re looking to shake up the way music lovers connect with the bands and tracks they love. What better way to show our ambition than lay on this world first with Sam Smith, one of the hottest acts on the planet today”.

Meanwhile Sammy-boy added: “It’s incredible to be part of a UK first. ‘Stay With Me’ being broadcast live to the nation will be a very special moment for me”.