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Sammy Andrews joins Entertainment Intelligence

By | Published on Wednesday 2 March 2016

Entertainment Intelligence

Former Head Of Digital at Cooking Vinyl, Sammy Andrews, has been announced as a new Director of data firm Entertainment Intelligence. The company has developed a new platform, currently at the beta stage, for navigating the immense amount of data produced by artist activity these days.

“It is no secret that I’ve spent a lot of time over the years speaking publicly about the incredible wealth of data we are generating as an industry”, says Andrews. “And how ludicrous it is that so many organisations and sectors within the business still don’t understand it, don’t have the facilities or resources to process it, or the ability to use it to make informed decisions to drive revenue and efficiency. Entertainment Intelligence offers all sectors of the industry an answer to these problems”.

Existing EI director Erik Gilbert will also join the company full time in an executive capacity, having stepped down from the board of Essential Music & Marketing.

Confirming all this, EI founder Greg Delaney commented: “We are delighted to welcome Sammy to EI and benefit from Erik’s wisdom full-time. Their collective knowledge and understanding of the needs of the music business is unparalleled”.