Artist News Business News Deals Digital Live Business

Samsung and Live Nation to live stream Coldplay show in VR

By | Published on Thursday 10 August 2017


Samsung and Live Nation have announced a tie up that will see them broadcast Coldplay’s upcoming gig at the Soldier Field stadium in Chicago.

But get this, not only will the broadcast be live, it will also be delivered using the latest, new fangled, hi-tech, state of the art, cutting edge, future looking, agenda setting, mind blowing, out of the box thinking, fuck me to high heaven what the fuck is this, I can’t believe it’s not butter, virtual reality technology. Yeah, VR! Woo!

You’ll need some Samsung VR kit to enjoy the spectacle, but if you have the technology you’ll be in for the night of your life. Like the official announcement states, “from the pyrotechnics to the laser lights and the phenomenal setlist” users will be able to “experience the magic of Coldplay’s performance” at home. Unfortunately it will still be Chris Martin doing the singing. Even Samsung’s technical wizardry can’t prevent that.

Says Samsung’s Michael Schmier: “Through our industry-leading VR hardware and platform ecosystem, we are THRILLED to offer Samsung Gear VR owners access to premium, immersive live entertainment and experiences in full 360. By partnering with Live Nation and Coldplay, music fans across the globe with Gear VR can tune in to the live concert, experiencing the energy of the show like never before”.

Meanwhile Live Nation’s Kevin Chernett added: “Live Nation is a trailblazer when it comes to producing live virtual reality concerts, and we’ve been excited to bring Coldplay into the mix since announcing our collaboration with Samsung and Gear VR in late May. We not only give fans the best in-seat experience, but we’re also committed to working with the best technologies to provide every music fan an extraordinary concert experience,