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Saturday at the Great Escape conference
By CMU Editorial | Published on Friday 12 May 2023
Saturday at the TGE Conference is the Elevate Sessions, a day of talks and conversations aimed at those early on in their music careers, both music-makers and those who aspire to work in the industry. Experts galore will be on hand with practical tips and advice.
The day kicks off at 10am with a focus on artist revenues – ie how music-makers make money from their music-making. We’ll look at how artists generate income from their songs and recordings, from their shows and performances, and from their fan relationship.
Then we’ll put the focus on how artists go about building an audience. The music business is really the fan business – early-career artists need to find and engage a fanbase. But what does that involve? How can DIY artists find an audience? And what role do gigging, social media, streaming and collaborations play in the fanbase building process?
Next up is ‘Getting Booked, Playing Live’. Live is a key revenue stream for many artists – although in the DIY Phase, gigging is also a key way to grow the fanbase. How does the live side of the industry work? How can artists put on their own shows, find opportunities to play guest and support slots, and then get booked for gigs, tours and festivals?
Then we put the spotlight on recordings. What is involved in releasing new music in 2023? How can DIY Phase artists maximise impact on a tight budget? And what role do streaming service playlists, social media platforms and traditional music media play in getting music played?
And finally, as an artist’s career progresses they will start working with business partners across the music industry. But what role does each business partner play? We consider what labels, publishers, agents and managers actually do – and how they impact on the success of an artist’s career. Plus what does negotiating a deal with each business partner involve?
This is all happening in Conference 1 at the Leonardo Royal Waterfront hotel.
The Elevate Sessions are made possible by Arts Council England, and are open to all TGE delegates, plus free tickets are made available to music students and those at the start of their music careers. There is still a small allocation of free tickets available – so if you or anyone you know would like to attend, sign up here.
