Business News Deals Live Business

Scala allies with Dice

By | Published on Monday 6 August 2018


London venue Scala is the latest to announce an alliance with mobile-centric ticketing service Dice. It means tickets for all the venue’s shows will be available via the Dice mobile app, which also makes it much harder to tout tickets for those shows. The Scala follows the Islington Assembly Hall and Manchester’s Soup Kitchen in making Dice its key ticketing partner, and therefore making mobile ticketing the norm.

Jane Cotter at the Scala confirmed the tie up last week, saying: “Digital ticketing is the future of the music industry, and this is clearly the next big step for Scala as a big London venue. Partnering with an innovative company like Dice means we can provide fans with easy-to-use tickets and most importantly the move will ensure our tickets don’t appear on the secondary ticketing market”.

Meanwhile Dice MD Russ Tannen said: “There’s nothing better than sitting down with the team that run one of London’s most iconic venues and realising they share the same values as you. In this partnership, Scala are putting fans first and touts last by going mobile with Dice. Not only are they continuing to invest in diverse and ground-breaking programming across their gigs and club nights, but they’re vastly improving the fan experience of discovering and buying tickets to the venue”.