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Scruff Of The Neck launches live-stream partnership with Twitch tonight
By Chris Cooke | Published on Tuesday 19 January 2021
Manchester-based independent music company Scruff Of The Neck will tonight launch a new content partnership with Twitch which will see the label and promoter livestream a series of programmes featuring live performances and interviews with the likes of Bad Boy Chiller Crew, Bamily, Corella, Dan D’Lion, Devon, Ellysse Mason, Lottery Winners, Low Island, Lucy Deakin and The Rills.
The company says that its COVID shutdown prompted move into livestreaming with Amazon’s Twitch platform aims to provide “an effective and sustainable outlet for hundreds of artists – with the power to tap into Twitch’s enormous global audience – as well as vital work for the industry around them, at a time when it’s needed most”.
Commenting on the new venture, Scruff Of The Neck CEO Mark Lippmann says: “This partnership has revolutionised our business at a time when being adaptive and forward thinking is crucial. We’ve converted both floors of our Manchester office into a broadcast ready space with a stage, podcast area and recording studio”.
The company’s Head Of Live, Chris Brearley, adds: “It’s no secret that working in live music over the past year has been tough, both for artists and their teams. Partnering with Twitch, we’re excited to be able to create new opportunities for artists to reconnect with their fans by offering high-quality, free-to-access live performances and programming”.
“We hope that we can develop a space for new music discovery”, he continues, “while at the same time building an online community for those looking to immerse themselves in a gig experience and become part of the conversation around some of the most exciting talent on offer”.
The first Scruff Of The Neck TV live stream takes place tonight on Twitch at 7.30pm.
