Brands & Merch Media

SEAT send artists into studio for one-take recordings

By | Published on Monday 20 September 2010

SEAT have teamed up with the brand partnerships and telly bit of Universal to launch a new series of shows that will air on Channel 4 called ‘On Track With SEAT’ in which various artists will go into London’s Metropolis Studios, record three songs, including a cover, in pretty much one take, and then design some cover artwork and watch as their recordings are pressed onto vinyl.

I think only the artist gets a copy of the vinyl record, though one of the three tracks will be available as a free download from Foals, Ellie Goulding, The Drums, Tinchy Stryder, Amy Macdonald, Bombay Bicycle Club and Robyn are among the artists due to take part.
Says Universal Music’s MD of Commercial Media Partnerships & Globe TV, Lesley Douglas: “This has been a really collaborative and creative partnership with SEAT. The show is the heart of an integrated music campaign which offers anyone who loves music insight into the creative process”.

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