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Sentric unveils expanded Music Services division
By Chris Cooke | Published on Tuesday 10 May 2016
Sentric Music, best known for providing tools to help new songwriters better administrate their copyrights, is expanding the sync side of its business by adding original composition and production music services.
Sentric has quietly become a significant independent player in the sync space, giving emerging talent access to the sync market, and vice versa. Having expanded its more conventional sync services of late, Sentric has now also unveiled a roster of “hand-picked composers, producers and artists” who are available for original commission projects from the worlds of TV, film, gaming and ads.
It’s also made public a new production music library called Masstrax, which provides pre-cleared music to TV producers which is, crucially, cleared for global use. The library, says Sentric, “includes tracks from internationally renowned acts that are currently receiving radio airplay”. The likes of BT Sport and Channel 5 are already using the service.
Says Sentric’s Simon Pursehouse about the stepped up Music Services division: “The sync department here at Sentric has always been punching above its weight in what is an outrageously competitive market. For years we’ve been seen as a gateway to some of the best emerging music the UK has to offer, having landed placements for artists such as Bastille, Coasts, Eliza & The Bear, Catfish & The Bottlemen and plenty more long before they became the names they are today”.
But, he adds: “The launch of Sentric Music Services shows we’re capable of much more than that, thanks to our extensive catalogue of chart topping tracks and household names, our roster of bespoke, genre-spanning composers and our new Masstrax library”.
