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SFX takes 75% of ID&T, announces US Tomorrowland

By | Published on Thursday 21 March 2013


Robert FX Sillerman’s rapidly expanding EDM business SFX has taken a 75% stake in European dance promoter ID&T, as the two companies confirmed the launch of a US edition of Tomorrowland, the Dutch firm’s flagship event, the Europe edition of which takes place in Belgium in July. The US version, to be called TomorrowWorld, will take place in Atlanta in September.

We already knew the new SFX had struck up an alliance with ID&T as part of its bid to capitalise on the recently buoyant EDM market in North America, but the 75% stake is news. According to the New York Times, the acquisition is worth $97.5 million.