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Awards Business News
Shortlist announced for CMU-supported music category at European sponsorship awards
By Chris Cooke | Published on Monday 26 October 2015
The European Sponsorship Association last week announced the shortlists for the next edition of its Excellence Awards, which will be presented in London next February.
This includes the finalists for the CMU-supported music sponsorship prize, which will see Barclaycard’s involvement in AEG’s summer concerts in Hyde Park, Tennent’s long-term backing of T In The Park, Electric Ireland’s alliance with Irish festival Electric Picnic, and Jägermeister’s The JägerHaus initiative all competing for the prize.
On the tie up with CMU this year, ESA director Jackie Fast commented: “Music remains a key channel for brands looking to reach and engage their audiences, and each year we see brands, artists, festivals and other music companies employ ever more creative approaches to make their partnerships stand out. We look forward to celebrating some of the best at this year’s Excellence Awards and also sharing them with CMU’s readers”.
Meanwhile, on the wider awards this year, ESA Chairman Karen Earl said: “With nearly a quarter of the entries coming from twelve different newcomers to the Excellence Awards, the industry has given an overwhelmingly positive endorsement of ESA’s decision to overhaul its award categories and better reflect the way sponsorships are being conceived and then activated across Europe. The awards represent the industry ‘gold standard’, recognising and celebrating the best in sponsorship”.
You will find a full list of the nominees this year here. Tickets for the 11 Feb awards ceremony at Café de Paris are on sale here.
