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Sky might release non-Coldplay track from its festive trailer

By | Published on Thursday 11 December 2014

Sky Movies

Sky is apparently considering releasing a track it commissioned from Skinny Lister’s Daniel Heptinstall for a Christmas trailer for its movie channel, after Coldplay fans mistook it for a new single from Chris Martin et al.

There was a flurry excitement online when Sky first aired the trailer featuring Heptinstall’s track because Coldplay fans thought the satellite broadcaster had its hands on an exclusive first play of a new song by the band.

Coldplay themselves had to take to Twitter to confirm that “contrary to some reports, the song featured in a TV channel’s Christmas trailer is not ‘Miracles’ (or any other Coldplay song)!”

On his song being mistaken for a new bit of Coldplay, Heptinstall told the Evening Standard: “It wasn’t like I was trying to write a Coldplay tune but when I listened to it I can see why people might think that. It’s a big bombastic sound but it’s all me”.

It’s the Standard reporting that Sky might now release the track. Though, however Coldplay-esque it maybe, that Coldplay fans would actually buy the track now they know it’s not by the band seems optimistic.

Perhaps Sky could arrange for an ‘X-Factor’ contestant to cover it though. Mark Ronson and Bruno Mars track ‘Uptown Funk’ is currently number one in the midweeks after ‘X’ hopeful Fleur East covered it on the talent show last weekend.

Indeed East’s performance of it, and the response to it online, prompted Ronson’s label to rush release his version on Monday night five weeks earlier than originally planned (though given he and ‘X’ are allied to Sony, some are suggesting the rush release thing might have been half publicity stunt).

UPDATE 11 Dec, 17.00: Daniel Heptinstall’s track is available to download now. Look, here it is on iTunes.