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Media
Sky signs deal with AEG
By CMU Editorial | Published on Wednesday 26 August 2009
Sky has signed a five year deal with live music conglom AEG, with plans to talk a string of ailing drug-dependent popstars into gruelling touring commitments, on the off chance they’ll OD, leaving hours of valuable behind-the-scenes documentary footage in the can. Coming soon to Sky One, ‘Pop Stars: Before They Were Dead’.
No, not really. The sponsorship deal will see Sky become a partner on AEG’s O2 Dome complex, giving the satellite broadcaster some TV rights to events staged at the arena, plus the facility to offer its customers VIP access to O2 concerts. Through the deal Sky will be the exclusive TV and internet sponsor of the venue.
And in case you think I’m just making all this up, because it’s a rainy Wednesday morning in Edinburgh, look, here’s Sky Customer Group MD Brian Sullivan telling you in his own words: “The O2 has created a unique position as a leader in live events and there are clear synergies with Sky in terms of our entertainment credentials. Thanks to the venue’s scale of reach, we are working with AEG to create a number of branding, demonstration and customer engagement opportunities that no other single entertainment venue can offer. We will use this relationship to both engage new audiences and reward our valued customers”.
Paul Samuels, Executive Director of Sponsorship at AEG Europe, added: “I am thrilled that Sky has come on board as a founding partner of the O2. We will work side by side with Sky to ensure they achieve all their objectives from the partnership. As with all our partners we strive to create innovative ideas and branding opportunities that go above and beyond ‘traditional’ sponsorship”.
Any TV execs interested in licensing the ‘Pop Stars: Before They Were Dead’ franchise, usual contact details apply.
