And Finally

Snoop Lion vows to “bury” Dogg alias

By | Published on Wednesday 1 August 2012

Snoop Dogg

The artist formerly known as Snoop Dogg is set to further embrace his new studio alias, Snoop Lion, by “burying” his hip hop moniker once and for all.

In what’s more than likely just a Joaquin Phoenix-style ploy to publicise his new all-reggae and rap-free LP, ‘Reincarnation’, Snoop has said at a recent press conference that he felt impelled by a “spirit” to record in Jamaica.

Says he: “The spirit called me… And, you know, anytime the spirit calls you, you gotta know that it’s serious”.

The ex-rapper also adds that, rather than sounding like “Snoop Dogg on a reggae track”, his design for ‘Reincarnation’ is that it allows him to “bury Snoop Dogg and become Snoop Lion”.

He continues: “Rap is not a challenge to me. I had enough of that. It’s not appealing to me no more. I don’t have no challenges… I’m ‘Uncle Snoop’ in rap. When you get to be an uncle, you need to find a new profession so you can start over and be fresh again”.

And finally: “I’ve always wanted to perform for kids, my grandmother and people around the world that love me, can’t accept the music that I make. This reggae music is the music of love, happiness and struggle”.

And now let’s all – grandparents and under eighteens alike – watch the trailer for ‘Reincarnated’, the Vice-made documentary charting the birth of Snoop Lion, as we bid RIP to Snoop D-O-double-G for the last time.