Artist News Awards

So Sigrid will be Sound Of 2018, says BBC

By | Published on Monday 15 January 2018


The sound of this year will be Sigrid. By which I mean she’s won this year’s BBC Sound Of poll. The Norwegian pop musician has already gained a great deal of praise and had already sold out her March UK tour before the prize was announced. Bad luck, latecomers.

Upon receiving the prize last week, Sigrid said: “It’s a lot to take in to have won something as prestigious as BBC Music Sound Of. I feel honoured as there are so many other artists I look up to who have won this before me, and honestly, I’m just really happy and proud of what my team and I have achieved together”.

“I’m from a small town called Ålesund in Norway”, she continued. “I’m still 21 and it’s quite crazy to get this recognition. I’m very excited about the year ahead and sharing new music with everyone. I want to thank the panel for voting and the team involved in BBC Music Sound Of 2018”.

BBC Radio 1 and 1Xtra’s Head Of Music Chris Price commented: “I’m absolutely THRILLED that Sigrid has been crowned BBC Music Sound Of 2018 winner, showing that tastemakers in the UK and internationally share the excitement that has lit up Radio 1 since ‘Don’t Kill My Vibe’ was made ‘Hottest Record In The World’ last February”.

Talking up the Beeb’s support for her to date, he continued: “Following Tunes Of The Week from Annie Mac, MistaJam, Scott Mills and Greg James – not to mention a Piano Session for Huw Stephens last summer – Sigrid’s new single ‘Strangers’ sits on the Radio 1 ‘A’ list, her third playlist here. Sigrid is a captivating performer and I can’t wait to introduce BBC audiences to her incredible live show”.

The top five in this year’s Sound Of poll was:

1. Sigrid
2. Rex Orange County
4. Khalid
5. Pale Waves

Sigrid’s ‘Strangers’ was originally release last November. Watch the video here:

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