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Sony announces podcast partnership with Somethin Else

By | Published on Tuesday 4 February 2020

Sony Music

Sony Music is seeking to further boost its podcasting credentials by forming a new global partnership with UK-based audio production company Somethin Else.

The two companies say that, under the new partnership, “Somethin Else will work with Sony Music to expand its leadership position in the UK market. In addition, the companies will pursue a range of new international podcasting opportunities including in the US where Somethin’ Else has opened an office in New York”.

Confirming the tie up, Somethin Else boss Jez Nelson says: “We are extremely excited about entering into this joint venture with Sony Music. It’s a dream combination of our decades of audio production expertise and podcast success with their global reach, market expertise, marketing power and creative nous”.

“This partnership will allow us, together, to rapidly expand our podcast business, reaching new audiences and revenues”, he adds. “Sony’s ambition in this space matches ours and we look forward to playing an even bigger part in the podcast revolution”.

Over at Sony, UK CEO Jason Iley chips in: “We are building a diverse music and entertainment company by working with partners who are the best in their fields. Somethin Else have driven so much of the creativity and innovation in British podcasting and we are delighted to help bring their work to audiences around the world”.