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Sony Music and Alamo Records announce new artist/label services venture

By | Published on Tuesday 10 January 2023

Sony Music

Sony Music in the US yesterday announced that it is launching a new artist and label services company with Alamo Records founder Todd Moscowitz which will, and I quote, “support entrepreneurs and assist artists in maximising their creative potential and building their businesses”.

The new venture – called Santa Anna – follows Sony taking a majority stake in Alamo Records back in 2021. The major has also announced the recruitment of Lee L’Heureux, who was most recently General Manager at Universal Music’s Geffen Records. He will become President of Alamo Records and also lead the new Santa Anna business alongside Moscowitz and Alamo COO Juliette Jones.

Says Moscowitz: “I’m excited for Lee to join the team and leverage his experience to create new opportunities for Alamo, as well as launch the start of what will be an incredible journey for Santa Anna”.

Adds L’Heureux: “I’ve always admired Todd’s approach to the music industry, as well as his dedication to supporting artists and their distinct, creative visions. I’m honoured for the opportunity and look forward to taking Alamo to the next level and carving out a path for Santa Anna”.