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Sony Music further ramps up merch interests via Ceremony Of Roses investment

By | Published on Thursday 20 January 2022

Ceremony Of Roses

Sony Music has further ramped up its involvement in the merchandise side of the music industry by making a “strategic investment” in Ceremony Of Roses, the merch business founded by Brad Scoffern who, among other things, runs Tyler, The Creator’s Golf Wang fashion line.

Ceremony Of Roses – whose clients include Adele, Olivia Rodrigo, A$AP Rocky and Rex Orange County – will seemingly become Sony’s flagship merch operation, or – according to the official announcement – a “global media, branding, design and events company” within the Sony Music group.

The major’s other existing merchandise divisions – including the New York-based Thread Shop – will then sit under the Ceremony Of Roses banner and together “leverage their capabilities to drive new business opportunities around the world”. Good times.

Says Sony Music boss Rob Stringer: “Brad and his team at Ceremony Of Roses have proven to be an incredibly creative force in developing futuristic branding and merchandising services for artists. We’ve been huge fans of his work with Golf Wang and what Ceremony Of Roses has developed for its cutting edge roster of front-line talent. I look forward to joining forces to bring innovative ideas and concepts to our artists as extensions of their music talent”.

Meanwhile, Scoffern adds: “I’m beyond excited and truly honoured to be working with Rob Stringer and the entire Sony Music team. I’m delighted to be working with a team that shares our artist-first approach in supporting creative talent. By joining Ceremony Of Roses’ expertise in merchandising with Sony Music’s global reach, roster and resources, we are set up for an exciting new chapter of growth”.

“CoR was founded with the goal of enabling and expanding authentic fan/artist connections beyond a tour tee”, he goes on, “and through working with incredible artists and mentors, especially Tyler, The Creator and [his manager] Christian Clancy, I have learned the value of fan engagement and the unique role merchandise and branding plays in this relationship”.

“I look forward to helping the artists we work with build on the amazing advancements happening in the space today to deliver incredible experiences and products across all touch points with their fanbases, regardless of where they are or how they buy”.