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Business News Marketing & PR
Sony plans experiential marketing push for Walkman
By CMU Editorial | Published on Tuesday 14 December 2010
Sony Electronics is planning some experiential marketing to educate the kids that when it comes to portable music devices that it’s the Walkman you should be digging, not this new fangled iPod nonsense.
The electronics giant will be touring a ‘Walkman Studio’ in various shopping centres around the country in which bored shoppers can partake in a little karaoke or dancing, posting evidence of their efforts to their social media profiles, if they dare. The aim, in among all the young shoppers singing and dancing, is to promote the latest digital Walkman range, the E Series (and not the old fashioned cassette playing Walkman which, despite recent reports of its demise, is still being sold in some places around the world).
Sony’s Walkman marketing man Omar Gurnah told Marketing magazine: “We want to give young people the opportunity to touch and try the new Walkman E Series from Sony, and to experience all the great features and wide range of colours available. The Walkman Studio creates a fun and engaging experience-led campaign, giving young people the chance to get their hands on a Walkman”.
