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Sony renews deal with China’s Tencent Music

By | Published on Tuesday 4 October 2016

Sony Music

Sony Music has renewed its deal with Tencent Music in China, a partnership originally struck in 2014. The “strategic co-operation arrangement” – always my favourite kind of arrangements – will see Tencent continue to utilise, distribute and promote Sony’s catalogue online in mainland China. And why not, I say. See, you can’t think of a reason why.

Certainly the President of Sony Music in Asia, Denis Handlin, looks excited about his company’s latest deal with Tencent. “We are excited to continue our relationship and cooperation between Sony Music and one of our most valued business partners, Tencent Music. Tencent Music’s promotion of the legal use of digital music has made a very positive and lasting change to the market for music labels and music fans. The difference we have made together in the development of artists and in fan engagement through our strategic partnership is most significant. We look forward to taking the Chinese music market to the next level, becoming one of the top markets in the world”.

And as for the boss of Tencent Music, Dowson Tong, he has the look of a man full of delight. “I am delighted that the mutually beneficial cooperation between Sony Music and Tencent Music has been extended. Our partnership will continue to flourish as Tencent Music’s influence on the China market grows and as we bring even more great content from Sony Music’s global catalogue of heavyweight artists to China, enhancing Sony Music’s business and thrilling music lovers in the mainland”.

Good times.