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Spirit Music founder formally launches new music business

By | Published on Thursday 21 March 2019

Mojo Music And Media

Two former Spirit Music execs have launched a new company called Mojo Music And Media, which they say will offer “best of breed music publishing and custom full-service brand and legacy marketing”. And why not, say I.

The new business, in development since 2017, has been set up by Spirit Music founder Mark Fried and former Spirit SVP Peter Shane, along with Alan Wallis, formerly with Ernst & Young. The company formally launches with an acquisition already under its belt, of Nashville-based HoriPro Entertainment Group, which brings with it a catalogue of 15,000 songs, including works from Kiss, REO Speedwagon and George Strait. The deal means Mojo will now have a base in Nashville as well as New York and London.

Commenting on the formal launch of his new business, Fried said: “I’m THRILLED to be launching a new venture with driven, like-minded partners and surrounded by some of the best songs and songwriters on the planet”. He added that the new company would not only be “pitching songs and syncs like our lives depended on it”, but also “bringing our writers’ songs and stories to life across traditional and new media”.

Former HoriPro exec and now Mojo Music SVP Butch Baker added: “Mojo and HoriPro are a hand-in-glove fit! Anybody who knows us knows we’ve always been about our family of songs and songwriters. With Mojo, we now have the resources to super-serve them here in Nashville and take them beyond our borders into cross-genre co-writes, custom syncs and creative projects with TV, film and new media producers all over the world”.