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Business News Digital
Spotify closes down standalone live-audio app
By Chris Cooke | Published on Tuesday 4 April 2023
Spotify has confirmed it is closing down its standalone live-audio app Spotify Live. MusicAlly first spotted users of the app being informed of its closure yesterday afternoon.
“After a period of experimentation and learnings around how Spotify users interact with live audio”, a spokesperson subsequently told reporters, “we’ve made the decision to sunset the Spotify Live app”.
Spotify Live began life as Spotify Greenroom and aimed to take on the buzzy-for-a-while Clubhouse, with an experience that basically mashed together an audio chat room with a talk radio style format. Spotify built its chatty platform on the back of Locker Room, a sports-centric chat app that it acquired in March 2021.
Spotify Greenroom was then rebranded as Spotify Live last April and, at the same time, some of its features were brought into the main Spotify app, with the plan seemingly to offer live audio streams right alongside the service’s burgeoning catalogue of on-demand podcasts.
The streaming giant isn’t giving up on live audio entirely, despite closing down the standalone app. Its spokesperson continued: “We believe there is a future for live fan-creator interactions in the Spotify ecosystem; however, based on our learnings, it no longer makes sense as a standalone app”.
“We have seen promising results in the artist-focused use case of ‘listening parties’”, they added, “which we will continue to explore moving forward to facilitate live interactions between artists and fans”.
