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Digital
Spotify Discover tab goes live
By Chris Cooke | Published on Friday 31 May 2013
In case you didn’t notice, or maybe you didn’t care, until stumbling across this excellent little bit of reportage, obviously, but Spotify added the all-new Discover page to its web-based platform earlier this week.
And what does that mean? Well, “your hunt for the right music is over! Spotify’s Discover page continually seeks out personal recommendations for you”. And if that sounds like sales-speak pulled directly off the Spotify blog, that’s because it is.
The new discovery functionality was first promised by the streaming music service’s top man Daniel Ek last December, and is part of Spotify’s attempt to help its users navigate its vast catalogue of songs, something all players in the streaming music space are grappling with just now, based on the theory that such functionality is essential to ensure mainstream audience appeal.
Universal access to the Discover tab is currently only available in Spotify’s web-based player currently, though some desktop software users have already seen in activated in recent weeks. A full roll out to the streaming service’s desktop and mobile apps is expected in due course.
