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Spotify launch TV ad, discount promotion runs out Monday
By CMU Editorial | Published on Wednesday 28 October 2009
There is some confusion as to what the offer is exactly, but Billboard seem to be certain that a price cutting promotion by Spotify, sponsored by Iggy Pop-endorsed insurance firm Swiftcover, will end on Monday.
Spotify have been offering both new and existing premium subscribers the option to reduce their monthly subscription rate from the standard ten pounds a month for a six month period. Special codes have been emailed out which can be redeemed for a discounted subscription. Said subscribers can continue to access the streaming music service without ads, and use the Spotify mobile app, but have to do so knowing that they are beneficiaries of the insurance firm that brought us *that* Iggy Pop ad.
Initial reports suggested a one pound discount, meaning the service would cost £8.99 a month. Billboard has reported a special price of £6.49, while many bloggers say they have received emails offering them a five pound a month subscription. Pocket-Lint.com says it is aware of £9, £8 and £5 offers, though it isn’t clear who is being offered what and why.
The discounts, which have been available since last week, come as both Napster and Sky launch rival services to Spotify, both undercutting Spotify’s ten pounds a month rate, and both bundling some free MP3s into the subscription package.
In related news, Spotify have launched their first TV ad in home country Sweden. The service has, to date, recruited subscribers mainly through word of mouth and the subsequent press coverage, though some reckon more above the line marketing will be needed if it wants to break into the mainstream music market.
