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Spotify launches new site aggregating its educational tools for artists

By | Published on Monday 6 June 2022


Spotify For Artists last week launched a new micro-site that seeks to offer tips and advice for music-makers to help them progress in their music careers.

Called In Focus, the new site aggregates mainly existing Spotify articles, podcasts, videos and tools organised around the themes of making music, promoting music, connecting with fans, generating revenue, and understanding the music business.

In a blog post introducing the new site to artists, Spotify writes: “No matter where you are in your journey as an artist, we know that navigating your career is a complex adventure that requires you and your team to constantly juggle more than ever before”.

“Enter In Focus”, it goes on. “It’s like an artist manager in your pocket that arms you with the tools and guidance you need to nail each of your career goals. Whether you’re looking to level up or get back to the basics, just choose what you’d like to accomplish, and In Focus will put you on the fast track”.

It plugs on: “In Focus allows you to zero-in on your goals by beginning with a choice of five career categories: Create, Promote, Connect, Earn, Learn. Drilling down into each area opens a wide range of relevant tools, resources and tips from the Spotify For Artists team, industry experts, and artists like Olivia Rodrigo, A$AP Ferg, Phoebe Bridgers and dozens more. We’re committed to keeping In Focus fresh, so you can be sure you’re always getting the latest and greatest recommendations”.

You can access the new site here.